Stonehenge NYC, a multi-family owner-operator, aimed to create a new leasing experience and strategy rooted in the customer rather than the assets. To centralize their data and gain a holistic understanding of their business, they turned to Salesforce and Fortimize.
Together, they built an end-to-end leasing solution on Salesforce with a Yardi integration. This enabled Stonehenge NYC to create a tenant mobile app, providing real-time data for quicker decision-making. Management gained the ability to view all metrics with front and backend KPIs. With scheduled data processes and a custom CRM Analytics solution, the IT team spent less time on ad-hoc reports.
In the first six months, Stonehenge NYC reduced a 30-day leasing cycle to 4 days and purchased nine additional buildings without hiring more leasing staff. This integrated solution captures relevant customer data throughout the leasing journey, enhancing the tenant experience.
