American Campus Communities
Salesforce Solution Connects Residents, Inventory, and Operations
American Campus Communities, the largest U.S. student housing operator, embarked on a digital transformation in 2018. Their primary focus was on improving data-driven decisions and enhancing customer experiences. However, they encountered a challenge with outdated multi-family systems and inventory management processes.
Traditional real estate ERPs focus on current occupancy and availability, limiting executives' ability to plan ahead and impeding marketers in deploying effective strategies to maintain leasing pipelines.
To address these challenges, ACC opted for Salesforce due to its comprehensive inventory management capabilities. They partnered with Fortimize to develop a unified platform, enabling seamless coordination among sales, leasing, finance, and operations. This collaboration resulted in consolidating all necessary data within a single, reliable source of truth.
CRM: Designed and implemented a system to manage students, parents, buildings, apartments, and beds effectively.
Leasing and Operations: Built an end-to-end workflow for leads, applications, credit processes, and e-signatures.
Student Portal: Created a branded portal for students and parents, facilitating various tasks such as requests, rent payments, roommate changes, and communication with staff.
Integrations: Integrated Sales Cloud and MRI, consolidating ACC's inventory into a single, reliable source of information.
Sales Cloud, Service Cloud, Experience Cloud, Field Service Lightning, MRI, PayLease, DocuSign, Entrata, Conga
2018—Present
Our partnership with Fortimize has been critical to the implementation of our Salesforce solution, and they have provided invaluable technical expertise.
