Managing over 3 million square feet of retail space and nearly 100 diverse land and property assets, Howard Hughes faced data challenges. A complex structure and hierarchy caused confusion and mistrust. Simultaneously, the lack of a unified data strategy led to poor data quality and delayed insights.
To address this, Howard Hughes partnered with Fortimize, transitioning from manual methods to a streamlined Salesforce workflow. Processes were aligned across departments, refining the data hierarchy for properties, units, leases, opportunities, accounts, and contacts.
The outcome? Improved real-time insights into the leasing pipeline, encompassing suites, floors, asset types, and geography. This proactive approach replaced reactive responses to market changes.
For tenants, the solution established a sophisticated engagement platform. Behind the scenes, process enhancements resulted in quicker service times, including expedited lease-ups and re-leases.
