Kimco Realty

CRM Analytics Provides Executives with Key Retail Leasing Insights

KIMCO REALTY

Optimizing Portfolio Management with Advanced Analytics

Kimco Realty, North America's largest publicly traded real estate investment trust (REIT), specializes in grocery-anchored, open-air shopping centers, and mixed-use assets. Seeking an analytics solution for enhanced portfolio analysis, they enlisted Salesforce and Fortimize to develop a highly customized CRM Analytics solution.

With a consolidated view of their retail leasing portfolio, Kimco now benefits from standardized reporting and consistent KPIs accessible throughout the organization. Embedded dashboards allow users to examine leasing and asset data through detailed record pages. Leasing Associates, Directors, and VPs can swiftly assess team performance and sales compensation actuals-to-target. Reports no longer require IT department intervention, empowering employees to promptly review actuals and proactively address business needs.

The Solution

Analytics: Build a custom CRM Analytics solution powered by Fortimize Reveal.
Dashboards: Developed robust dashboards highlighting financial, operational, and leasing analytics.
Integration: Leveraged Boomi for on-premises integration and data uploading through the External Data API, seamlessly incorporating source-of-truth financials from MRI into the application.

Technology Stack

CRM Analytics, Boomi, MRI

Years of Partnership

2017—Present

Watch Now

Will Teichman, Senior Vice President of Strategic Operations at Kimco Realty, explains how REVEAL—a Fortimize Salesforce CRM Analytics solution—has transformed the management and financial oversight of Kimco's real estate portfolio.